Marketing trends evolve over years; some changes are temporary whereas others become popular marketing tactics. Consumer behavior drives these changes.
The pandemic appears to have had a transformative influence on marketing strategies globally. The shift to digital marketing became apparent during the pandemic and having a website became necessary to yield consumer trust.
Market research revealed that social media affects the buying decisions of 87% of consumers. All brands/companies need to connect with their audience and communicate their narrative effectively to gain trust. We recommend choosing Windstream Communications to achieve this feat. Windstream Kinetic provides a high-speed and reliable internet connection so you can keep up with your consumer base.
Some businesses learned the importance of having a strong online presence the hard way. The entire world shut down and an online presence became the sole force driving sales during the pandemic, these businesses were unable to cope and suffered major losses.
If you are looking for effective marketing strategies to capitalize on, we got you! Here are the top marketing trends that will be making rounds in 2022.
Personalized content means tailoring the content you make according to each consumer’s preference. How is it even achievable? Well, Spotify, Netflix, and Facebook have adopted this strategy. When you open your Netflix account, you will get recommendations from your preferred genre based on the content you previously viewed. Studies by HubSpot reveal that more than 90% of consumers like to invest in brands/companies that provide them with personalized recommendations.
To personalize content, businesses need to collect information actively on the target audience’s behavior and preferences. Furthermore, they need to employ AI technology and data analysis strategies to gain customer engagement effectively.
The concept of influencers is still relatively new but seems to be at the forefront of several marketing campaigns. We see influencer content being sponsored by big companies, content creators becoming parts of major brand campaigns, and acting on network TV shows. The influencer industry is said to further expand and be worth $15 billion by 2022.
Businesses can do some social media research to find influencers that would be good brand ambassadors for their products. Influencer marketing is here to stay. Estee Lauder found allocating 75% of its marketing budget to influencer marketing incredibly lucrative.
Experiential Marketing Campaigns
Businesses are now focused on creating rewarding user experiences with the brands instead of just the products. Examples of experiential marketing campaigns include corporate events and educational webinars. Apple has been the front-runner in this kind of marketing which has profited them greatly.
They arranged walk-in webinars for people to teach them how to take good photos with an iPhone. It is genius really, to indulge people in an engaging experience by teaching them a popular skill and marketing a product alongside it.
TikTok and Instagram Reels
Short videos are currently the most popular form of content on social media. Following the huge success of TikTok, nearly all social media platforms have come out with their version of TikTok videos. YouTube has started YouTube shorts, WhatsApp has stories, Instagram and Facebook have reels- you get the gist.
This medium of content creation has therefore become an important part of social media marketing campaigns.
Virtual reality and augmented reality is going to be the driving force of marketing campaigns shortly. These technologies allow the user to have an immersive experience. Virtual reality creates a 3D fantasy world that the person finds themselves in as soon as put on the VR glasses. Users can interact with their surroundings which makes the experience seem real. Augmented reality works on the same principle but instead of a fantasy world, it depicts a real-world environment.
Ikea uses these technologies to allow users to virtually place furniture pieces in their house setting. This allows the consumer to make a better decision. Similarly, many makeup brands offer virtual try-on. This enables the user to virtually try on a makeup product and make sure it is the right shade/style for them so they can make an informed decision. 866 Spectrum is the go-to service provider when you’re looking for a great price tag on an amazing bundle deal or even a standalone plan
In a Nutshell
New marketing trends pose a challenge for businesses to step out of their comfort zone, but they also present exciting new opportunities. With these trends, new possibilities arise to reach a wider audience and create better content. We hope this guide helped highlight a few useful trends you can get on board with to create a successful marketing strategy for your business.