Sticker marketing is a brilliant way to increase your brand awareness, brand your products, and reach new customers.
But what needs to happen before you can reap the rewards of sticker marketing? We need to create a high-quality sticker that represents the standards of your business!
If you have no previous design experience, printing stickers can seem a little daunting. But do not worry. We have all the information you need to ace this.
Our tips will work for you no matter if you want to print your stickers at home or want to go with a sticker printing UK business.
Now, let’s jump right into our top tips for printing high-quality stickers.
1. Make your artwork print ready
When you choose custom stickers, you can print your own artwork. This is perfect as you will not be stuck with generic designs thousands of other brands use.
However, remember that your artwork is the foundation of your stickers. Your final sticker can only be as good as the quality of your artwork.
By this, we do not mean how “good” your design is – we are sure it is brilliant. Instead, we are talking about the resolution of your file.
We recommend submitting a vector file for your artwork to print perfectly. If you submit a bitmap, make sure it has a DPI of at least 300. This refers to the dots per inch; the more dots, the better the quality of your file.
If you are looking for a checklist on the right way to print stickers, check out this article.
2. Select premium materials
Only second to your artwork is the material you choose for your sticker. It can influence the entire appearance of your final product.
If you print your stickers at home, a quick Amazon search will deliver several pre-cut sticker sheets for you to print on.
However, if you are looking for more variety, reach out to your local sticker maker. They usually hold a large selection of different sticker materials beyond your standard white base.
These materials include biodegradable options as well as effect materials like silver, gold, glitter, and metallic looks. You are guaranteed to find material to represent your business perfectly.
Should you be unsure about which material to select, request a free material sample. This is a great way for you to get up close and personal with the options available. You should be looking for a thick material with a glossy or matte finish. These communicate a high product quality.
3. Opt for a simple shape
The world of custom stickers knows (almost) no boundaries. You can choose anything from your artwork to the material and size, as well as the shape of your stickers.
While this is amazing, we do recommend keeping the shape of your stickers simple. This has two reasons:
- A simple shape is easier to cut. This will save you a lot of time and stress if you are cutting your stickers at home. Even if you are going with a professional printer, a simple shape promises the best outcome.
- The more corners your sticker has, the likelier it is to peel. An intricate cutline might look stunning, but we also want our stickers to perform. If possible, opt for rounded corners and circular stickers for ultimate grip.
And now it is up to you: which custom sticker is right for you? And are you team home-printing or team professional? Let us know in the comment section!